When culture strengthens the bond between city and port.

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November 19, 2025 • 16h30 - 18h00

Cultural initiatives strengthen the bond between ports and their cities. This workshop will explore how such projects are developed and managed, and assess their social, economic, and identitybuilding impacts on port communities.

Moderator

Francesca MORUCCI

Head of Promotion & Public Relations Office
AUTORITA DI SISTEMA PORTUALE DEL MAR TIRRENO SETTENTRIONALE - Porto di Livorno

Francesca MORUCCI is head of the North Tyrrhenian Port Network Authority’s Promotion and Public Relations office in Livorno (NTPN- Italy).
She has a PhD in “Territorial management, urbanism” (Phd’s research Title : ‘The port image for port city inhabitants : Livorno case study”, Université of Tours, France, 2017). She also has a Master degree in « Histoire et sémiologie du texte et de l’image- History and semiology of the text and of the image » from the Université de Paris VII (1998) and a Master degree in « Comunicazione ed informazione nelle amministrazioni pubbliche- Communication and information in Public Administrations » from Siena University (2003).
Her work experience covers three main areas : international cooperation in the port and maritime sector, promotion and communication, port urbanism, with a specific interest in port-city integration, Port Centers and (re)territorialization of port heritage areas.
She represents NTPN on several bodies such as ESPO « Cruise and ferries network », AIVP board, and the MedCruise Association.

Location: New York Marriott at the Brooklyn Bridge
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